Cookies are a form of data that is stored on your computer by a website you visit, and enables your browser to be reallocated. Information is transmitted via cookies to the location that uses the cookie. Cookies can store various information, such as your language preference, the duration of your visit to our website and any data you enter on the website, meaning you do not have to re-enter the required data each time you fill out forms on the website, for example. Information stored in cookies can also be used to identify your preferences and to align content according to your areas of interest.
There are various types of cookies: Session cookies comprise an amount of data that is only temporarily stored in your device's memory, then deleted when you close your browser. Permanent or persistent cookies are automatically deleted after a predetermined period of time, which may differ depending on the cookie. This type of cookie also enables information to be stored in text files on your computer. However, you can also delete these cookies at any time via your browser settings.
First-party cookies are set by the website you are currently visiting. Only this website may read information from these cookies. Third-party cookies are set by organisations other than the one that operates the website you are visiting. These cookies are used by marketing companies, among other parties.
In addition to cookies, we also use similar technologies (hereinafter referred to as "cookies") to work out your preferences and align content according to your area of interest.
The legal basis for processing any personal data via cookies, and for its storage duration, may vary. Insofar as the data processing is based on our overriding legitimate interests, the legal basis is Art. 6 para. 1 lit. f GDPR. This is the basis on which we set essential cookies, i.e. those required for the smooth operation of our website and for the provision of basic functions and services. The stated purpose thus corresponds to our legitimate interest. If the cookies are not strictly necessary, we will obtain your consent to set them. The legal basis for this is your voluntary consent (Art. 6 para. 1 a GDPR).
The cookies and similar technologies used on this website are divided into the following categories:
More information on analysis tools and third-party vendors
1.1 Google Analytics
Provided you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). The legal entity responsible for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Our usage includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonym User ID and thus analyse user activity across different devices.
During your visit to the website, the following data is collected:
- The pages you have visited, known as your "click path"
- Any "website goals" you have reached (known as conversions, e.g. newsletter registrations, downloads, purchases)
- Your user behaviour (e.g. clicks, dwell time and bounce rates)
- Your approximate location (region)
- Your IP address (shortened)
- Technical information about your browser and the devices you use (e.g. your language setting, screen resolution)
- Your Internet service provider
- Your referrer URL (which website/advertising material you used to access this website)
On behalf of the website operator, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide the website operator with additional services related to website and Internet use.
Recipient: The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland in its capacity as data processor. For this purpose, we have entered into a data processing contract with Google. Google LLC, based in California, USA, and in some cases US authorities, can access the data stored by Google. Transmission to third countries: Transferral of data to the USA cannot be excluded.
You can prevent cookies from being stored by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use the functionality of this website to its full extent. Furthermore, you can prevent Google from collecting the data generated by the cookie in relation to your website usage (including your IP address), and from processing this data by downloading and installing https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Opt-out cookies prevent your data from being collected when you visit this website in future. To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems that are in use. Click "Disable Google Analytics" to set the opt-out cookie.
Legal basis: Art. 6 para. 1 p. 1 lit. a GDPR.
Storage duration: Data sent by us in connection with cookies will be automatically deleted after 14 months. Data that has reached its retention period is automatically deleted once a month.
1.2 Google Tag Manager
For transparency, we would like to point out that we use Google Tag Manager, a service provided by Google Ireland Limited (registration number: 368047) of Gordon House, Barrow Street, Dublin 4, Ireland. We use Tag Manager for Google Analytics and to integrate additional marketing services. Google Tag Manager does not collect any personal data in its own right. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, as well as the impact of online advertising and social channels, to set up remarketing and audience targeting and to test and optimise websites. If you have disabled Google Tag Manager, this will be taken into account. For more information about Google Tag Manager, see https://marketingplatform.google.com/intl/gb/about/analytics/tag-manager/use-policy/.